Great Advice To Make Mobile Marketing Easier

Mobile marketing can greatly help in promoting your business when you know exactly what the process entails. The best part is, it’s fun, too. It can be a great way to get exposure for your business, if you can do it successfully. To make sure this happens, try reading the tips that follow.

Successful Mobile

Watch your competition to get ahead in social marketing. Do what it takes to differentiate yourself from the competition.

Spending money to create a successful mobile website is worth the investment, because it will optimize your site for a variety of mobile devices. It can be hard to put together an effective and successful mobile site. If you want the best results, spend the money on a professional with the appropriate expertise.

A well composed mission statement can help you to stay on course with your mobile marketing campaign. Stay with your principles to keep you on the right track.

Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. With changes to technology taking place constantly, you will need to keep up with newest releases as they apply to mobile marketing in order to maintain your competitive position.

Wait until the results are in on your first mobile marketing campaign before you cook up a second one. You can see how well you do by how long you last, not always by your sales. To get a successful campaign, you should follow this formula and be able to build new ones.

You likely knew that it’s possible to create and distribute free apps, but were you aware that it’s super easy? You can market a special app for your business to boost mobile marketing efforts. There are a ton of things you can put in your app.

Planning is the the key to success for any new mobile marketing campaign. The longevity of a campaign will be a better indicator of success than sales numbers. Use the formula to produce a long-term successful marketing add when working on your next campaign.

A successful mobile marketer does not stand still. They are continually looking for new ways to get their message out there. This should be your strategy as well. Start with texting, then go to calling, then to videos and so on. This helps expand your network. Use all available resources to improve your approach.

Use unique, dedicated short code. It may cost more up-front, but the additional protection it gives your brand can be priceless. Doing this will also protect you legally.

If you want maximum effect from your ads, try and make them go viral. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.

The easier it is for your ads to be forwarded, the more likely it is that people will do so. You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.

While mobile marketing is an effective way to connect with your customers, it is important to develop campaigns that work across multiple platforms. It has to work on the most popular platforms, or you could lose customers due to technical problems.

Many people might be familiar with the Internet, but not everyone will recognize abbreviations. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.

Using mobile devices to promote your products, advertise your business, and increase your customer base requires a lot of knowledge and effort. You are in luck, because the following tips can help you out.

Is Mobile Marketing The Right Choice For Your Business?

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Don’t ever text message customers for no good reason. Make sure you always have something relevant to say when you take the time to message them. Texting random phrases is the quickest way to kill a marketing campaign. Customers are looking to get information, not some funny texts they expect to get from a friend.

Don’t just send messages to your customers out of the blue. Make sure you always have something relevant to say when you take the time to message them. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.

Qr Codes

Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. This will make it simple for people that have smartphones to access your site and any special offers you may have. QR codes should appear on business cards, brochures, catalogs and posters. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.

Put your customers first. You will be able to reach out to your customers only if you understand how they think and what they want. If you are unable to determine what consumers want, you are unlikely to win their business. Learn about their wants and needs, this will lead you to success.

Investing money is the best way to optimize your website for usage in a mobile marketing campaign. The constraints of mobile browsers make creating a nice-looking mobile site more difficult than creating a good traditional site. Outsource this to candidates who are qualified if you desire things to run smoothly.

Recruit friends to test your marketing methods before trying them on the public. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.

When marketing for mobile phones make sure that the message you send are short and simple. Make sure your message is concise and understandable.

A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. Sticking to your convictions will keep you on the proper path.

Be aware of how the competition is using social media to market their products. You have to stand out from your competitors.

To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. If in need of an unbiased opinion, you can hire other people to test your campaign.

You have to understand that the type of mobile users you are addressing to is influenced by other markets. Stay up to date on the mobile market and adapt your own campaign. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.

When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. The use of this formula will help you create a successful campaign with long-term effectiveness.

Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. You must seek ways to differentiate yourself from the competition.

If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. Do what you need to accordingly.

Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. A customer who may have purchased from you will not do so, if they cannot understand your advertising.

The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.

Mobile Marketing

There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. Apply your mobile marketing efforts respectfully and consistently to get the best results. Your efforts will result in new customers and increased business.

Maximize the effect of your advertisements by trying to go viral. They could recommend it to friends and family, which will increase your customer base.

Having Trouble Leading Your Team? These Tips Can Help

Secrets of the Multimillionaire trainer

Learn how to become a Multimillionaire Trainer

Successful leaders can come in a variety of shapes, sizes, and dispositions, but there are some characteristics shared by all. The best way to understand true leadership is to make a concentrated study of the subject. By reading the tips and advice below, it will be possible to grasp what it takes to lead others onto bigger and better things.

Don’t let good talent go to waste. If someone is earning huge profits for your company, be sure to promote them, give them a raise, or, if you aren’t in a position to do those things, recommend the person to someone who is. If you fail to do this, you might find that the employee has left for your competitor.

When you’re a leader, you’ll need to be accountable. If you make a mistake, admit it and move on. It can be easy to push the blame onto other people, but this should really be avoided. If you’re accountable when you’ve made a mistake, the people around you will feel the need to be more accountable if they’ve made a mistake.

When attending meetings, act like you’re stupid and don’t know anything. You are not actually stupid, of course, but adopting this mindset makes you more likely to accept input from other people who may actually know more than you do. Arrogance has been the downfall of many business leaders, after all.

If you focus on your team, the work will get done as expected. Encourage and inspire co-workers. Instead of monitoring every solitary task, make your most fervent work the motivation of your team.

If you have a lack of purpose and passion, you cannot expect to get very far. You have to show people that you really stand behind everything you say. If they start to feel otherwise, you will have a hard time trying to show them that you deserve to be a leader.

Rehearse the behaviors and attitudes you wish to display as an effective leader in your mind. Try to create the most realistic vision you can. When the time comes, focus on putting the behaviors you practiced into action. This method is often used by athletes before a big competition or race.

When working to hone leadership skills, you cannot go wrong by staring with honesty. You, as a leader, should lead people in the right direction. When you’re honest, the people that you are leading will see and appreciate that. Being honest with those around you is going to make them be honest back with you and each other.

In order to be a great leader, you must be able to communicate your vision to your team. Explain clearly what the common goal is, and instill a vision of success in the group. Getting everyone working together on something they all believe in cements your leadership role in the group.

Continue to learn new leadership techniques and innovative methods for conducting business. Continuing your education will give you a better understanding of how your younger employees think. A new perspective will help you improve your leadership style while also giving you the tools to be competitive in an ever-changing market.

Be open to new ideas, perspectives, and ways of doing things. Many companies want to constantly repeat something that has proven successful for them. There is little wrong with that, but inadvertent leaders try putting too much effort into one thing that worked. Thoughtful leadership should acknowledges success, while also recognizing that there are ways to improve.

Learn how to communicate well in writing. Leadership is more than just posturing. Writing documents well is also very important. If you write sloppy or have lots of misspellings and poor grammar, it’s hard for others to take their leader seriously. Keep this in mind any time you write.

Anyone in a leadership role should be concerned about trust. You must be able to trust your team, or workforce, and they must also be able to trust you. Try having a meeting periodically with a small group, where trust issues are discussed, and solved. Look for good articles on the subject of trust in the workplace, and read them with your group, giving each other feedback and suggestions.

All leaders must be able to conduct meetings successfully. The next time you are meeting with your workforce, let them know of a few skills you are working on to help you to better facilitate meetings. Afterwards, get some feedback from a few employees, asking them how they think you did with each of your goals. You may learn some valuable information that will boost your leadership skills.

Not all great leaders are exactly the same, though they do likely have certain traits in common. Successful leaders can spur others on to do amazing things, but without a firm grounding in the principles discussed above, victories may prove elusive. With any luck, this article can serve as a valuable resource for aspiring leaders everywhere.

 

How Can A Mobile Marketing Strategy Benefit Your Business?

Mobile marketing can be pretty exciting if you know what you can expect from working with mobile devices in an attempt to promote your business. It can garner you a lot of exposure if done correctly. Reading the tips in this article will help you to devise a mobile marketing plan suited to your needs.

Begin by building up your mobile marketing database. Use ethical techniques when adding numbers to your database. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.

When using mobile marketing remember that the goal is to show your customers the benefit of using your goods or services. The fundamental principle of mobile marketing is comprehending the aspirations and dreams of your prospects. You will not earn income if you are unaware of the needs and wants of your customers. Learn about their wants and needs, this will lead you to success.

Don’t send random messages to your customers. Every message you send should contain information that matters to your readers. Mobile marketing has been known to fail when businesses become too casual with their text messages. Send content that you would want to receive yourself, something that is of benefit to the recipient.

Qr Codes

Write the minimum text necessary to get your point across when it comes to your mobile site. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Be short and concise with mobile marketing.

QR codes are efficient when your customers are particularly tech savvy. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.

It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. They should immediately know what your message is and be able to absorb it quickly.

Your friends can be a helping hand when you are testing out your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.

You might need to invest some money in optimizing your website to be used in a mobile format. Designing a mobile site that is attractive and undeniably appealing is not an easy task. If possible, this job should be handed over to qualified, experienced professionals.

You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. If you can, hire a professional to test and improve your campaign.

Avoid sending texts to consumers in the early morning or late evening. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.

Mission Statement

A mission statement is the best way to ensure you remember your purpose for your social marketing. Having the mission statement around will help you stay ethical.

Bringing in profits with mobile marketing is definitely effective with the correct approach. There are many more people that are using their phones to download apps or use social networking sites. Both of these serve as excellent mediums for marketing your business. In order to be successful, you must bring marketing directly to the customers.

No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.

When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Do what you need to accordingly.

You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Try using different mobile devices to learn what your consumers will need to do.

Finding ways to add feedback when people receive your marketing ads is great for finding out how they like what you’re doing, possibly making them a customer too. Customer input is valuable to any business. Even if the feedback is negative and customers tell you what is wrong with your advertisements or product, you learn where you can improve.

Before your company decides on creating their own mobile app, make sure it’s something that is needed by your customers. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.

You likely knew that it’s possible to create and distribute free apps, but were you aware that it’s super easy? You could create an application specific to your business and up the results of your mobile marketing efforts. You have a wide range of features to choose from here.

Mobile Device

A map can help to provide basic directions for visitors using a mobile device. A lot of people use mobile devices to track down brick and mortar stores in their area. Customers that can find you are customers that can buy from you. Make sure your content is able to be viewed on a mobile device. Consider using an external link to a known site, like Google maps, for your customers.

If you have a social network page for your business, link to it on your main business webpage. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.

Your emails will get a better response if they are mobile friendly. Make sure your pages look great on a mobile machine and that they can use phones numbers instantly simply by clicking on them. Lots of people check their email using their phones. You should format your emails with this in mind.

Use maps that work with a variety of mobile devices to attract customers. By including maps, customers can look up your location quickly from their phone.

Before your company decides on creating their own mobile app, make sure it’s something that is needed by your customers. If it is a useless or annoying app, it could be ignored by your prospects or potential prospects.

Make the most of your company website. Let visitors to your website know about your mobile apps. Show customers who visit your website how they can connect with you when they’re away from their regular computer.

Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Mention it in other ads, on your website and on social networks. By spreading out your efforts, you are more likely to find an audience that is interested in what you offer. Present it as a popular and fun way of staying updated about your offers.

As you are developing a mobile website, you should also be including search engine optimization techniques. A good place to begin your mobile SEO is Google, as most searching done through mobile devices happens through Google.

Mobile Marketing

Make certain that your mobile marketing content is visible and function on every platform. Keep up with technology and know what people are using. Learn how to streamline your mobile marketing campaigns, so uploads are quick and information. A compatible script that works across multiple platforms will benefit your campaign the most.

Add directions and maps to your site that can be used on all mobile devices. A lot of people use mobile websites to help them to get to different locations. They will be able to get better access to you if they know where to find you. Include a map to your location, and make it easy to read. Include a link that allows the customer to find your location through Google Maps.

There is so much to do and expect from working with mobile devices in an attempt to help promote your business to the masses. You can benefit from these tips.

Strategies On How To Make Money In Mobile Marketing

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Labor for your clients. Mobile marketing is based around knowledge of what your customers need and want. If you’re having problems figuring out what your customer wants, this can cause both of you to be confused. You should compile as much information on your target audience as possible to ensure success.

Focus first on building a customer base and securing their numbers for your database. Avoiding just adding cell phone numbers to your mobile marketing database. However, you must first obtain permission from your mobile users. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.

Especially when it comes to your mobile website, you must remember that less is more. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Content for your mobile marketing site has to be brief, simple, and useful.

Ask your friends to test your campaign before you make it public. To get an opinion that is not biased, you could hire a tester.

Every printed ad you publish should include a QR code for those with smartphones. Those with smart phones and appropriate mobile devices can easily access specials or your website. Include a QR code on all of your print materials. With a QR code, an interested customer can instantly find out more information about your products and services.

Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. Start by getting different mobile phones and experimenting with them.

Good mobile marketers gradually climb up the mobile ladder. Continue to progress through the mobile marketing techniques. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Leave no stone unturned when it comes to your marketing strategy.

Your mobile domain should strive to say as much as possible with as little as possible. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. Short and sweet is what you are going for. This is a fast-paced world, and time is money!

Just because a person is using their cellphone to access the Internet, it does not mean they understand what the text abbreviations mean. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.

Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. It has to work on the most popular platforms, or you could lose customers due to technical problems.

Your mission statement will help you design the best campaign possible. Maintaining your principles is key to you being successful in your business plans.

If you are going to use a mobile app for your company, be sure its contents are useful and relevant. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.

Here are some things you should bear in mind when you add SMS to your strategies in mobile marketing: Remember to add a way for your visitors to opt-in for your text list and be realistic regarding how many texts you plan to send monthly. When used improperly, SMS can do more damage than good. It can seem like you are being pushy. Make sure that your texts are not spammy and that they provide a real value to your potential customers. Honesty will build trust and loyalty for your brand.

Mobile platforms that are designed as standalone also need home bases to be successful. You should want people to visit your webpage or keep them coming back to it. Do not rely on the mobile campaign alone; develop and design your home base for your customers.

Mobile Marketing

Sensitivity to location is what sets mobile marketing apart. Mobile marketing lets your customers know where you are and what you are doing. This gives you new ways to market based on location that you can’t otherwise use. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.

A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Older technology can turn away potential customers, so you will need to be informed on all new technologies in order to compete.

Make sure that you add mobile friendly directions and maps to your website. It is becoming more common for people to use their mobiles to find directions. Create an easy way for consumers to reach your store front. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Give your customer access to precise directions by including a built in Google Maps link.

Become very knowledgeable about the customers you are trying to reach. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. You will want to compare statistics on computer vs. cellphone use. Which operating systems do their phones run? Your audience is sure to respond to a plan that was clearly designed for them.

Limit the time that you send offers to your customers, nobody wants to receive a late night text. You’ll risk annoying customers with this practice, even people who already like your products or services.

Mobile Marketing

The principal of mobile marketing and focus should not be on gaining new customers, but on retaining your existing customer base. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. New customers often view mobile marketing as spam.

Always attempt to go viral to ensure that your advertisements are having the most effect. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.

Don’t share short codes; buy dedicated ones. You should spend around two thousand dollars for this, but it will be worth it. Sooner or later people will recognize your short code and link it to your company. This is much smaller of a price than encountering legal problems. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.

Do not begin a mobile marketing venture without being clear on what you want to accomplish. At first, you need to understand what goals you’d like to achieve through mobile marketing. Do you want to boost the revenue from your current customer base? Or are you just wanting to engage them for long term retention?

In order to succeed in mobile marketing, you must work on a step by step basis. To be successful, you should follow their lead. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Make use of all the tools you have available.

Include a promo code or a discount offer in the mobile marketing message that you send out. When your customers receive the text or marketing with a discount, they will be tempted to come in and use the offer you sent and buy from you again.

By combining different types of marketing mediums together, you can fully garner the attention of your customers for a specific event you wish to draw them to. Try sending a flyer in the postal mail to let your customer know about an upcoming sale. Try sending an email the week prior to the event with a text reminder about an hour prior to the sale.

Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. A customer who may have purchased from you will not do so, if they cannot understand your advertising.

Mobile marketing is very lucrative if you use it correctly. Newcomers should be especially concerned about proceeding cautiously by applying the advice contained in this article. Your efforts will result in new customers and increased business.

How To Run A Top Mobile Marketing Campaign

“Mobile marketing” can be defined in a number of ways. How it is interpreted and integrated into your business plan can be significantly different from how other companies may choose to apply it. Most often, people refer to mobile marketing as the practice of advertising your business via cellular phones. You can learn how to mobile market with the tips provided in this article.

If you are willing to invest money in your mobile marketing campaign, you can effectively optimize your site. Creating a site that looks good and works well on mobile devices can be a challenge. If possible, this job should be handed over to qualified, experienced professionals.

Begin by assembling a functioning database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. However, you must first obtain permission from your mobile users. You can either set up a number where an individual can message your system with a code or you can create a web-based form that they can fill out.

Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. You could also employ a professional to evaluate your mobile marketing campaign.

Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. You will have to stay on top of all new technology if you are going to stay competitive.

When creating content for your mobile marketing campaign use short easy to understand messages. They need to be able to understand and absorb your message in that brief period.

If you want to see your profits go up, try some mobile marketing. More and more people every day use mobile phones for social networking and to download applications. For marketing purposes these locations are perfect. Be visible to your target market.

Mobile Marketing

Your mobile domain should strive to say as much as possible with as little as possible. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. Mobile marketing is all about concise advertising.

Before starting a new mobile marketing campaign, look at the success rate of the first one. Measure the success of your mobile marketing scheme by its longevity rather than how much extra business it generates. Use this formula to be successful with a new campaign for years to come.

The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. If you want to know what your customers are dealing with, try out the phones that they are using.

Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.

Mobile marketing is one of the newest and most exciting ways to promote a business, even if the definition is sometimes unclear and never set in stone. Although there isn’t a solid definition that can be agreed upon, mobile marketing is commonly understood to mean marketing via cellphones and mobile devices. By using what you have learned in the article above, you can now start to understand ways in which mobile marketing can benefit your business needs.

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How Cord Blood Banking Works

blood bankingAs with other blood products, umbilical cord blood banking requires special attention and procedures to ensure its safety and viability for possible future use. The science of cryogenics (freezing something in nitrogen under controlled conditions) has truly transformed regenerative medicine by enabling long-term storage of blood products in anticipation of need, as opposed to, waiting until there is a medical emergency at hand.

It’s important when selecting a cord blood storage facility to be assured that the facility you choose, whether private or public, is accredited by the American Association of Blood Banks (AABB) as well as lawfully registered with the FDA. You also need to be sure, if dealing with a private facility, that the facility is financially sound. A bankruptcy by a private company could put your cord blood in jeopardy.

Looking now at the actual process, you need to start by making arrangements before delivery, for the umbilical cord blood to be collected. If using a public cord blood bank, you should understand that the cord blood storage process is more stringent. It is estimated that as many a 50% of all donations are ultimately rejected for long-term storage. This can be either due to an insufficient amount of blood being collected (cord blood unit must be at least 75 mL), or due to the presence of a contamination.

Next, the mother must undergo a pre-screening for communicable diseases and disorders. In some cases, the baby might be tested as well. If approved, the next steps will occur within 15 minutes of the baby being born. The process: 1) the umbilical cord is clamped, 2) the blood is drawn out into the sterile storage bag (now referred to as a ‘cord blood unit’), 3) it is moved to the storage center for further processing, 4) It is tested for contamination and measured to be sure there is enough blood-forming cells for a transplant, 5) The cord blood unit is tissue typed for genetic matching down the road, 6) Finally it is cryogenically frozen for indefinite storage.

This process is largely the same whether using a private or public cord blood bank. With a private cord blood bank; however, the cord blood unit is pre-labeled with a special identification number assigned to the child, as well as other required information for the exclusive use of the child or their family. Unlike with a public registry, the identifying information remains with the unit throughout storage. This ensures easy retrieval when needed by the child or family member. When using a public cord blood bank all identifying markings are erased from the cord blood unit ensuring complete anonymity.

Once the blood has arrived at the cord blood storage facility it is tested and matched for HLA (Human Leukocyte Antigen, the marker that identifies the donation’s unique genetic characteristics that enable it to be matched with a recipient). It is also checked for contamination and sufficient blood cells to use in a transplant. If it does not pass either of these tests the cord blood unit will either be used in research or discarded.

Assuming all the tests go well, a cryopreservative is then added to the blood to help the cells survive the cryogenic freezing process. The blood is then cooled slowly to -97 degrees Celsius, which is necessary to maintain cell life. It is then placed in a liquid nitrogen tank which drops the temperature of the cord blood unit to a consistent -196 degrees Celsius. Some cryogenic preservation methods also use a substance called DMSO (dimethyl sulfoxide) to slow and control the cooling rate as well as to help with the thawing process.

Current research estimates that 1 out of 3 Americans today may need to use the regenerative medicine at some point in their lives. Thanks to the miracle of cryogenics we now have a way to offer the benefits of cord blood storage for the future.